Audience Essay
In horror films and trailers, according to the theorist Hall, audience interpret texts very differently. The 'Dominant Reading' where they accept the preferred reading, the 'Negotiated Reading' where they question the reading, and the 'Oppositional Reading' is where they reject it. I will be using Terror House's trailer, Bedeviled, to apply, analyse and evaluate how the audiences fulfil their purpose. The first audience theory I will be applying is Cover Jones's desensitisation theory. Desensitisation theory by Mary Cover Jones which says that the more violence viewers are exposed to in the media over a period, the less sensitive we become it. In the trailer, Bedeviled, there’s barely any violence that the audience are exposed to. The snapping of the neck can be seen as violence. The violence was portrayed through a close up of the protagonist which contained a sound effect of a cracking neck. The sound effect was effective as it sounded very realis...